Marketing Budget Management Course
Gain expertise in managing marketing budgets using straightforward frameworks for channel planning, ROAS-based allocation, testing, and attribution. Master setting KPIs, optimising expenditure across paid and organic channels, and linking every dollar to tangible growth outcomes.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This focused course teaches planning, allocating, and optimising budgets for key acquisition and retention channels with precise financial goals, trusted benchmarks, and ready-to-use templates. You will learn to chart the customer funnel, establish ROAS and CAC limits, create tests, oversee pilots, combat fraud, and develop a measurement system connecting spend to revenue for assured reallocations and achievement of growth targets.
Elevify advantages
Develop skills
- Build ROI-focused marketing budgets by converting revenue targets into effective channel allocations.
- Optimise spending across channels by reallocating quickly using ROAS, CAC, and defined guidelines.
- Design and evaluate tests by running efficient experiments with strong statistics and safeguards.
- Map channel roles in the funnel by aligning search, social, SEO, email, and influencers.
- Establish tracking and dashboards to link ad spend with revenue, LTV, and payback periods.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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