Marketing Automation Course
Master marketing automation for B2B SaaS companies. Build clean CRM data, smart lead capture systems, high-converting workflows, and effective lead scoring. Learn to select the right platform, align with sales teams, and optimise campaigns using metrics that demonstrate clear ROI and predictable revenue growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to select and justify the best marketing automation platform, design effective email and workflow sequences, build practical lead scoring models, and maintain clean, synced CRM data. You will learn to define B2B SaaS buyer personas, accurately capture and tag contacts, and track essential funnel metrics to launch, measure, and continuously improve automated campaigns that generate predictable sales pipelines.
Elevify advantages
Develop skills
- Build clean CRM syncs with real-time updates, batch processing, deduplication rules, and data hygiene practices.
- Design high-converting lead flows using forms, fields, UTM tracking, and lifecycle stages.
- Create powerful automation workflows for trials, nurturing, routing, and win-back campaigns.
- Implement B2B SaaS lead scoring models that convert engagement into qualified MQLs.
- Track and optimise funnel metrics using dashboards, A/B tests, and deliverability checks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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