Marketing and Sales Course
This course equips you to master B2B SaaS funnel optimisation by aligning marketing and sales teams. Learn to diagnose leaks, refine ICP and lead scoring for higher MQL-to-SQL conversions, establish SLAs and shared KPIs, build dashboards, and execute a 90-day GTM plan with playbooks that deliver predictable revenue growth and improved pipeline health.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to analyse B2B SaaS sales funnels, define stages, fix leaks, build ICP and lead scoring models, set MQL/SQL criteria, align KPIs, create dashboards, and implement a 90-day plan for better pipeline, velocity, and revenue.
Elevify advantages
Develop skills
- Diagnose B2B SaaS funnels to identify leaks, ignored leads, and team misalignments swiftly.
- Develop ICP and lead scoring models to enhance MQL-to-SQL conversion rates effectively.
- Design sales-marketing SLAs with clear handoffs, response times, and escalation procedures.
- Establish revenue-driven KPIs, dashboards, and regular reporting for team alignment.
- Execute a 90-day GTM plan to launch campaigns, optimise processes, and measure revenue impact.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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