Marketing Analytics Course
This course equips you with hands-on expertise in marketing analytics, covering ROAS, CPA, CTR calculations, dashboard creation, A/B testing, and budget allocation. Transform raw campaign data into actionable insights, informed decisions, and effective optimisation strategies across all marketing channels, ensuring measurable business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to clean and prepare CSV data, validate key performance metrics, perform exploratory analysis using visual dashboards, apply statistical methods to diagnose results, benchmark against industry standards, and create data-backed recommendations for budget optimisation and campaign improvements.
Elevify advantages
Develop skills
- Prepare marketing data by cleaning messy CSV files into ready-to-analyse datasets quickly.
- Master core KPIs like CPC, CPA, ROAS, CTR, and CVR through accurate computation and validation.
- Diagnose campaign performance to identify waste, outliers, and underperforming areas confidently.
- Create compelling visualisations and dashboards that support key marketing decisions.
- Optimise budgets by reallocating spends, testing variations, and delivering precise recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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