Marketing 101 Course Free
Marketing 101 Free Course teaches you to build a strong value proposition, implement the 4Ps for local food businesses, create customer profiles, conduct basic market research, track metrics, and launch effective low-cost campaigns to demonstrate quick marketing results for small stores.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This free Marketing 101 course equips you with practical skills to craft a compelling value proposition, develop customer personas, analyse local competitors using free tools, apply the 4Ps to a single-store food business, design budget-friendly promotions, monitor essential metrics via simple dashboards, and create a clear 4-8 week action plan that business owners can easily approve.
Elevify advantages
Develop skills
- Develop clear value propositions and brand-aligned messaging for stores or social media swiftly.
- Implement the 4Ps marketing mix for single-location food outlets using affordable strategies.
- Conduct essential local market analysis and competitor mapping with free digital tools.
- Construct detailed customer personas and convert insights into engaging promotional content.
- Monitor store performance metrics in spreadsheets and refine promotions through simple experiments.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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