Market Research Project Planning Course
Gain expertise in planning market research projects for marketing achievements. Master defining business challenges, creating mixed-methods studies, selecting appropriate audiences, analysing data, and comparing with competitors to execute impactful campaigns confidently. This course equips you with practical tools to reduce risks and enhance outcomes through evidence-based planning.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Market Research Project Planning Course offers a straightforward, hands-on approach to identifying business challenges, establishing clear objectives, and forming testable hypotheses. You will learn to structure mixed-methods research, select suitable participants, develop dependable survey questions, interpret data effectively, and evaluate competitors, enabling you to initiate data-driven projects with lower risks and improved results.
Elevify advantages
Develop skills
- Market research scoping: Convert business issues into precise, testable objectives.
- Mixed-methods design: Plan efficient qualitative and quantitative research processes.
- Audience targeting: Identify segments, quotas, and ethical recruitment strategies.
- Pricing and demand sizing: Analyse competitors and model feasible price levels.
- Decision-ready insights: Develop timelines, budgets, and go/no-go decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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