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Market Mix Modelling Online Course

Market Mix Modelling Online Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Market Mix Modelling Online Course offers a hands-on, accelerated approach to creating, validating, and refining MMM specifically for US consumer electronics markets. You will master translating business objectives into quantifiable targets, setting relevant KPIs, gathering and purifying data, choosing effective model frameworks, performing causal validations, and deriving actionable budget advice, what-if simulations, and ongoing enhancements.

Elevify advantages

Develop skills

  • Define MMM business goals by converting marketing queries into precise model KPIs.
  • Prepare clean MMM datasets by quickly aligning sales, media, pricing, and external factors.
  • Build strong MMM models that account for adstock, saturation, and cross-channel interactions.
  • Validate MMM results using holdouts, causal tests, and ROI-focused checks.
  • Optimise media budgets through what-if analysis and reallocating spend for better ROI.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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