Market Mix Modelling Online Course
Gain expertise in Market Mix Modelling to tackle key marketing challenges like channel ROI, incrementality, and budget optimisation. Transform complex data into actionable insights that boost revenue, profits, and campaign performance in today's dynamic marketing landscape. This course equips you with practical skills to build, validate, and refine MMM for superior business outcomes.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Market Mix Modelling Online Course offers a hands-on, accelerated approach to creating, validating, and refining MMM specifically for US consumer electronics markets. You will master translating business objectives into quantifiable targets, setting relevant KPIs, gathering and purifying data, choosing effective model frameworks, performing causal validations, and deriving actionable budget advice, what-if simulations, and ongoing enhancements.
Elevify advantages
Develop skills
- Define MMM business goals by converting marketing queries into precise model KPIs.
- Prepare clean MMM datasets by quickly aligning sales, media, pricing, and external factors.
- Build strong MMM models that account for adstock, saturation, and cross-channel interactions.
- Validate MMM results using holdouts, causal tests, and ROI-focused checks.
- Optimise media budgets through what-if analysis and reallocating spend for better ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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