Luxury Marketing Course
This course equips you with expert skills in luxury marketing tailored for vibrant markets such as New York and Dubai. Delve into affluent customer segmentation, sophisticated pricing and scarcity strategies, exceptional VIP customer journeys, influencer partnerships, retail innovations, and robust analytics to successfully launch and scale high-end brands without compromising their elite status. Perfect for aspiring marketers aiming to excel in the premium sector with real-world applicable insights.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical strategies to develop and expand premium brands in key markets like New York and Dubai. Master affluent customer segmentation, subtle brand positioning, advanced pricing and scarcity techniques, superior customer experiences, and focused marketing channels including exclusive events, influencers, and personalised concierge services, along with essential KPIs, performance dashboards, and efficient low-data testing to maintain brand prestige while ensuring profitable growth.
Elevify advantages
Develop skills
- Map luxury markets effectively: assess size, segments, and optimal brand positioning in New York and Dubai.
- Define affluent buyer personas: create detailed profiles of high-value customers to boost conversions.
- Design high-touch customer experiences: develop VIP journeys spanning online platforms, boutiques, and concierge services.
- Implement pricing and scarcity tactics: establish waitlists, pricing tiers, and compelling value narratives without discounts.
- Analyse luxury launches: monitor key performance indicators, test channels, and optimise budgets efficiently.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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