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Integrated Marketing Communications Course

Integrated Marketing Communications Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Acquire a structured, hands-on approach to creating unified marketing campaigns for sustainable fashion brands. Master defining brand positioning, developing message pillars, and tailoring content for paid, owned, retail, PR, and social media channels. Employ ready-to-use templates, governance structures, and 12-week planning tools to coordinate teams, monitor key performance indicators, prevent greenwashing, and deliver reliable, quantifiable results swiftly.

Elevify advantages

Develop skills

  • Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign schedules.
  • Master brand positioning by creating clear promises, message pillars, and tone of voice.
  • Learn audience segmentation to build personas, customer journeys, and key target groups.
  • Formulate channel strategies aligning paid, owned, PR, retail, and social channels.
  • Implement governance and tools including workflows, asset rules, and KPIs.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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