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Integrated Marketing Communications Course

Integrated Marketing Communications Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Acquire a structured, hands-on approach to creating unified marketing campaigns for sustainable fashion brands. Master defining brand positioning, developing message pillars, and tailoring content for paid, owned, retail, PR, and social media channels. Employ ready-to-use templates, governance structures, and 12-week planning tools to coordinate teams, monitor key performance indicators, prevent greenwashing, and deliver reliable, quantifiable results swiftly.

Elevify advantages

Develop skills

  • Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign schedules.
  • Master brand positioning by creating clear promises, message pillars, and tone of voice.
  • Learn audience segmentation to build personas, customer journeys, and key target groups.
  • Formulate channel strategies aligning paid, owned, PR, retail, and social channels.
  • Implement governance and tools including workflows, asset rules, and KPIs.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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