Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion. Develop detailed buyer personas, establish strong brand positioning, design comprehensive 3-month campaigns, synchronise multiple channels effectively, and leverage practical templates, key performance indicators, and governance frameworks to achieve unified and impactful marketing outcomes consistently.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Acquire a structured, hands-on approach to creating unified marketing campaigns for sustainable fashion brands. Master defining brand positioning, developing message pillars, and tailoring content for paid, owned, retail, PR, and social media channels. Employ ready-to-use templates, governance structures, and 12-week planning tools to coordinate teams, monitor key performance indicators, prevent greenwashing, and deliver reliable, quantifiable results swiftly.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign schedules.
- Master brand positioning by creating clear promises, message pillars, and tone of voice.
- Learn audience segmentation to build personas, customer journeys, and key target groups.
- Formulate channel strategies aligning paid, owned, PR, retail, and social channels.
- Implement governance and tools including workflows, asset rules, and KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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