Innovation Marketing Course
Gain expertise in innovation marketing for AI products by analysing competitors, developing compelling positioning, selecting optimal channels, and monitoring essential KPIs. Develop robust launch strategies that boost trial sign-ups, improve retention, and deliver tangible revenue growth for your marketing efforts. This course provides actionable insights to enhance your team's performance in dynamic markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with practical strategies to plan and launch AI-driven products effectively. You will master audience segmentation, competitor research, value proposition development, and channel selection. Additionally, learn to define KPIs, conduct lean experiments, optimise campaigns using data, and create efficient pre- and post-launch processes for accelerated profitable growth.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map features, pricing, and positioning strategies.
- Excel in KPI and funnel analytics: monitor CAC, ROAS, and activation metrics for growth optimisation.
- Develop high-impact positioning: create compelling value propositions and message frameworks.
- Build go-to-market playbooks: design efficient pre- and post-launch campaign strategies.
- Target segments smartly: focus on SMB personas, ideal channels, and key pain points.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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