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Innovation Marketing Course

Innovation Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course equips you with practical strategies to plan and launch AI-driven products effectively. You will master audience segmentation, competitor research, value proposition development, and channel selection. Additionally, learn to define KPIs, conduct lean experiments, optimise campaigns using data, and create efficient pre- and post-launch processes for accelerated profitable growth.

Elevify advantages

Develop skills

  • Master competitor analysis: quickly map features, pricing, and positioning strategies.
  • Excel in KPI and funnel analytics: monitor CAC, ROAS, and activation metrics for growth optimisation.
  • Develop high-impact positioning: create compelling value propositions and message frameworks.
  • Build go-to-market playbooks: design efficient pre- and post-launch campaign strategies.
  • Target segments smartly: focus on SMB personas, ideal channels, and key pain points.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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