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Innovation Marketing Course

Innovation Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course equips you with practical strategies to plan and launch AI-driven products effectively. You will master audience segmentation, competitor research, value proposition development, and channel selection. Additionally, learn to define KPIs, conduct lean experiments, optimise campaigns using data, and create efficient pre- and post-launch processes for accelerated profitable growth.

Elevify advantages

Develop skills

  • Master competitor analysis: quickly map features, pricing, and positioning strategies.
  • Excel in KPI and funnel analytics: monitor CAC, ROAS, and activation metrics for growth optimisation.
  • Develop high-impact positioning: create compelling value propositions and message frameworks.
  • Build go-to-market playbooks: design efficient pre- and post-launch campaign strategies.
  • Target segments smartly: focus on SMB personas, ideal channels, and key pain points.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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