inbound Marketing Course
This course equips B2B marketing teams with inbound marketing skills to generate qualified leads. Participants will design powerful lead magnets, high-performing landing pages, targeted email sequences, precise buyer personas, comprehensive funnel maps, and key performance metrics to transform website traffic into demo opportunities and revenue potential.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in a full inbound marketing framework through this hands-on course. You will learn to create detailed buyer personas, develop compelling lead magnets, optimise landing and thank-you pages for conversions, and set up an effective 4-email nurture campaign. Conclude with a funnel blueprint, basic lead scoring techniques, and a tracking strategy using easy tools to confidently launch, monitor, and refine your marketing efforts.
Elevify advantages
Develop skills
- Design effective lead magnets suited for marketing professionals.
- Develop detailed buyer personas capturing challenges, objectives, and concerns.
- Optimise landing pages with compelling headlines, forms, and calls-to-action.
- Build 4-email nurture sequences to promote demos and trials.
- Analyse funnels using simple dashboards to monitor leads, conversions, and returns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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