Ideas Course
This course equips marketing professionals with skills to create science-backed, sustainable skincare campaigns. It transforms audience research into innovative ideas, social-first content, user-generated content, and measurable growth on platforms like Instagram, TikTok, email, and websites. Participants learn quick research methods, brand voice definition, creative concept development, channel-specific tactics, campaign templates, rollout plans, and measurement frameworks for sustained engagement and results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Discover how to rapidly research sustainable direct-to-consumer skincare audiences, craft a science-backed transparent brand voice, and develop standout creative concepts from insights. Master tactics for Reels, TikTok, email, community initiatives, and websites, while using ready campaign templates, rollout strategies, and simple metrics to boost engagement and achieve consistent outcomes.
Elevify advantages
Develop skills
- Social-first research to spot skincare trends using real audience data.
- Brand positioning with science-backed sustainable messaging that converts.
- Big idea development for UGC-ready concepts on TikTok, Reels and email.
- Campaign playbooks for skincare challenges and micro-influencer kits.
- Performance optimisation by tracking KPIs, A/B testing in 4-week sprints.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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