ICP Training
Master ICP training for marketing by defining ideal customer profiles, mapping personas, tiering accounts, and aligning sales efforts. Use practical templates, exercises, and real-world examples to create targeted campaigns that improve win rates, pipeline speed, and ROI.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical framework to define, tier, and implement your Ideal Customer Profile for targeting high-value accounts in every campaign. Cover ICP basics, firmographics, buying triggers, personas, and buying centres, applying them via workshops, roleplays, and templates. Conclude with governance, reporting, and CRM integration for ongoing adoption and improvement.
Elevify advantages
Develop skills
- Build effective ICPs by defining firmographics, triggers, and negative fits quickly.
- Map buying centres to identify key personas, their pains, and decision-making authority.
- Tier ICP accounts with rules for routing, SLAs, and GTM priorities by tier.
- Implement ICP in CRM through enforced fields, automation, and regular reporting.
- Develop persona-specific outreach with custom pitches, sequences, and objection handling.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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