Go-To-Market Strategy Course
Master go-to-market strategy for SMB SaaS products: craft a strong value proposition, accurately size your market, develop effective pricing and packaging, select top-performing channels, and monitor key KPIs to successfully launch, validate, and scale marketing campaigns that drive conversions and sustainable growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Go-to-Market Strategy Course teaches you to craft a compelling value proposition, segment US SMB e-commerce customers effectively, and estimate market size using reliable data. You will learn to structure pricing and packaging for subscription SaaS, identify optimal acquisition channels and partnerships, execute a 90-day launch plan with defined KPIs, handle risks and compliance for AI tools, and create a actionable roadmap for long-term growth.
Elevify advantages
Develop skills
- GTM market sizing: accurately determine TAM, SAM, SOM and precise SMB e-commerce segmentation.
- SaaS pricing: create pricing tiers, models, and discounts to increase recurring revenue.
- Value proposition and positioning: convert AI features into compelling, conversion-focused messages.
- Channel strategy: select and optimise high-ROI acquisition channels and partnerships quickly.
- Launch analytics: establish KPIs, monitor funnels, and refine GTM strategy in the first 90 days.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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