Go-To-Market Course
Master go-to-market strategies tailored for AI customer support tools. Gain skills in customer segmentation, pricing models, product positioning, launch execution, and performance metrics to create successful GTM plans, boost revenue growth, and launch AI products with assurance in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to launch and grow AI customer support solutions effectively. You will learn customer segmentation, buyer persona creation, positioning, value propositions, GTM channel selection, pricing design, phased launch planning, key metrics tracking, and experiments for revenue optimisation.
Elevify advantages
Develop skills
- Conduct AI GTM research to analyse competitors, market potential, and regulatory challenges swiftly.
- Perform customer segmentation to identify valuable AI support buyer personas and their key issues.
- Develop pricing strategies including SaaS tiers, bundles, and usage-based pricing through testing.
- Execute launches by creating phased AI product rollout plans with defined success indicators.
- Apply growth analytics to monitor user cohorts, PLG metrics, and conduct post-launch optimisation tests.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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