Global Marketing Course
This course equips you with practical tools for global market entry, covering selection, adaptation of products, pricing, packaging, channel strategies, risk management, and launch execution to confidently expand into new countries and boost international revenue with trackable outcomes.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical guide to introduce eco-friendly cleaning products into international markets. Master market sizing and selection, product adaptation including pricing and packaging, local segmentation and positioning, entry strategies and partnerships, omnichannel retail planning, risk and compliance handling, plus essential KPIs for effective expansion.
Elevify advantages
Develop skills
- Global market selection: Evaluate countries based on risk, demand, and suitability swiftly.
- Local positioning: Develop tailored segments, buyer personas, and value propositions.
- Product and pricing adaptation: Customise formulations, packaging, and pricing for local markets.
- Channel and entry strategy: Plan effective retail, online, and partnership approaches.
- Risk and KPI management: Monitor performance and mitigate legal, supply chain, and currency risks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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