Fundamentals Of Marketing Course
Gain mastery in core marketing principles through strategic launch campaign planning, thorough competitor evaluation, precise value proposition formulation, and effective application of the 4Ps. Discover techniques to identify ideal audiences, create persuasive messaging that converts, and leverage key performance metrics to fuel sustainable business expansion and success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with essential marketing skills to craft a compelling value proposition, develop targeted messaging for various funnel stages, and execute effective launch campaigns. You will learn to utilise the 4Ps framework for products like a smart water bottle, segment audiences precisely, conduct competitor analysis, and monitor performance using straightforward metrics, dashboards, and testing methods to enhance outcomes swiftly and assuredly.
Elevify advantages
Develop skills
- Campaign planning: Develop targeted launch strategies across essential digital platforms.
- Market research: Conduct rapid competitor and customer analyses for informed choices.
- Value proposition: Create concise, testable messaging that sets products apart.
- Marketing mix: Implement 4Ps effectively for pricing, positioning, and promotion.
- Performance tracking: Design simple dashboards, interpret KPIs, and refine strategies quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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