Executive Strategic Marketing Course
This course equips executives with skills to create a robust go-to-market plan for B2B SaaS in Brazil. You will learn market segmentation value proposition crafting product-led and ABM strategies KPI tracking and risk-managed roadmaps to achieve sustainable revenue growth and competitive edge in the Brazilian market.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in building a targeted growth strategy for NexaFlow in Brazil covering high-value segment identification sharp value propositions product-led and ABM campaigns 12-month goal setting optimal channel selection KPI monitoring and a prioritised roadmap with risk controls for reliable business outcomes.
Elevify advantages
Develop skills
- Master segment selection to pick high-value B2B niches using TAM SAM SOM analysis.
- Design strong value propositions and positioning for Brazilian B2B SaaS markets.
- Build quick go-to-market strategies with PLG ABM and partner initiatives.
- Use data-driven approaches to set KPIs dashboards and experiments for better ROI.
- Plan strategic roadmaps prioritising quick wins managing risks and budgeting wisely.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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