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Data Science for Marketing Course

Data Science for Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches data cleaning, customer profiling, seasonality analysis, dashboard creation, segmentation with RFM, churn prediction, LTV calculation, channel efficiency measurement, test design, budget reallocation, and governance for quick marketing decisions.

Elevify advantages

Develop skills

  • Customer analytics: Profile customers, orders, and detect seasonality trends swiftly.
  • Segmentation and scoring: Create RFM, churn flags, and LTV metrics for targeted audiences.
  • Channel performance: Evaluate ROAS, net profit, and optimal campaign combinations.
  • Experiment design: Conduct A/B tests and holdouts to validate strategies quickly.
  • Activation and governance: Deploy segments to platforms with robust tracking systems.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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