Customer Relationship Management Training
Gain expertise in Customer Relationship Management to drive marketing excellence. The course covers segmentation, lifecycle automation, personalisation, and analytics to improve customer retention, elevate lifetime value, minimise churn, and craft impactful campaigns using email, SMS, and paid channels across diverse business scales.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a practical framework to grasp ecommerce customer lifecycles, create effective segments, and build automated flows for acquiring, onboarding, retaining, and winning back customers. You will master data foundations, channel strategies, personalisation techniques, and testing methods to enhance engagement, boost revenue per customer, and rapidly scale successful CRM initiatives.
Elevify advantages
Develop skills
- Develop lifecycle CRM strategies by mapping customer journeys and tailoring messages for every stage.
- Master customer segmentation using RFM analysis and predictive models to quickly increase revenue.
- Design effective automation flows including welcome series, post-purchase nurturing, and win-back campaigns that drive conversions.
- Analyse CRM performance by monitoring key metrics, conducting A/B tests, and optimising campaigns confidently.
- Set up data-driven CRM systems by organising customer data and channels to support scalable business growth.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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