Customer Loyalty & Retention Course
Gain expertise in building customer loyalty and retention for beauty brands. Discover methods to craft profitable loyalty initiatives, tailor offers based on buying patterns, chart the complete 0-180 day engagement timeline, conduct A/B testing on campaigns, and monitor essential metrics like repeat buys, CLTV, and churn rates to foster sustained business expansion and profitability.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to convert initial beauty customers into loyal patrons using targeted personalisation, attractive loyalty perks, and innovative non-discount strategies. You will learn to outline the 0-180 day customer path, manage email, SMS, and website campaigns, create cost-effective loyalty schemes, evaluate vital retention indicators, and implement a 90-day strategy to increase repeat sales and customer lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programmes with tiers, rewards, and rules to enhance repeat purchases.
- Personalise customer offers by analysing purchase history for product recommendations and sampling.
- Map out retention customer journeys covering 0-180 day touchpoints to encourage repurchases.
- Conduct retention data analysis tracking customer cohorts, lifetime value, churn rates, and promotion results.
- Execute rapid A/B tests on email subjects, rewards, and timing to achieve quick performance improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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