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Customer Loyalty & Retention Course

Customer Loyalty & Retention Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches how to convert initial beauty customers into loyal patrons using targeted personalisation, attractive loyalty perks, and innovative non-discount strategies. You will learn to outline the 0-180 day customer path, manage email, SMS, and website campaigns, create cost-effective loyalty schemes, evaluate vital retention indicators, and implement a 90-day strategy to increase repeat sales and customer lifetime value.

Elevify advantages

Develop skills

  • Design effective loyalty programmes with tiers, rewards, and rules to enhance repeat purchases.
  • Personalise customer offers by analysing purchase history for product recommendations and sampling.
  • Map out retention customer journeys covering 0-180 day touchpoints to encourage repurchases.
  • Conduct retention data analysis tracking customer cohorts, lifetime value, churn rates, and promotion results.
  • Execute rapid A/B tests on email subjects, rewards, and timing to achieve quick performance improvements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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