Customer Acquisition Cost Optimization Course
Gain expertise in optimising Customer Acquisition Cost for marketing success. Analyse channels effectively, run smart experiments, enhance funnels, and shift budgets to top-performing campaigns. This lowers CAC, increases LTV, and drives sustainable growth confidently in a structured programme.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course on Customer Acquisition Cost Optimisation offers a practical approach to reduce CAC without hindering growth. You will master accurate CAC calculation and attribution, performance benchmarking, and channel and campaign analysis with key metrics. Develop test-based plans for media, creatives, and funnels, prioritise efforts, track outcomes, and make assured budget choices swiftly.
Elevify advantages
Develop skills
- Master CAC analytics: calculate, compare, and optimise CAC across channels swiftly.
- Apply practical attribution: use simple models to measure ROAS, LTV, and payback periods.
- Build test playbooks: create quick A/B tests to eliminate waste and expand successes.
- Optimise funnels for impact: improve ads, landing pages, and offers to boost conversions.
- Develop growth roadmaps: craft 30-day CAC plans with defined KPIs for results.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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