Trade Marketing Course
The Trade Marketing Course equips you with practical tools to succeed in retail channels quickly. Learn to create compelling sell-in presentations, planograms, and in-store materials, set SMART goals, manage limited budgets, and develop pilot programmes that demonstrate ROI. You’ll gain expertise in channel economics, shopper insights for snack bars, and execution checklists to launch, optimise, and scale with confidence and measurable outcomes.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Trade Marketing Course equips you with practical tools to succeed in retail channels quickly. Learn to create compelling sell-in presentations, planograms, and in-store materials, set SMART goals, manage limited budgets, and develop pilot programmes that demonstrate ROI. You’ll gain expertise in channel economics, shopper insights for snack bars, and execution checklists to launch, optimise, and scale with confidence and measurable outcomes.
Elevify advantages
Develop skills
- Trade marketing planning: set precise 6-month goals, KPIs, and efficient test plans.
- Channel strategy design: define roles, margins, and promotional mechanics by retailer type.
- Retail activation playbooks: build sell-in presentations, planograms, and promotional calendars quickly.
- In-store optimisation: conduct audits, A/B tests, and ROI assessments to refine executions.
- Shopper insight application: convert snack bar shopper data into effective channel tactics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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