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Customer Segmentation Course

Customer Segmentation Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain expertise in leveraging public data sources for audience research, setting business objectives, and crafting effective customer segments that deliver tangible outcomes. Master modelling of behavioural and demographic factors, creating 3-5 impactful segments, and developing testing strategies with defined KPIs, dashboards, and attribution methods. Conclude with actionable personalization approaches for email, paid advertising, and website interactions.

Elevify advantages

Develop skills

  • Develop data-backed customer segments by converting behaviour and demographics into practical strategies.
  • Create influential customer personas by swiftly mapping requirements, challenges, and lifetime value.
  • Establish precise KPIs for personalisation that connect segmentation to key metrics like click-through rates, conversion rates, and revenue growth.
  • Design and evaluate A/B tests to validate improvements from targeted campaigns over generic ones.
  • Formulate tailored personalisation plans for channels including email, websites, and paid advertising.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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