In-Store Product Promotion Course
Gain expertise in promoting products inside grocery stores. Master shopper psychology, effective shelf and display strategies, private label activation methods, and data-driven testing to enhance trials, sales growth, and marketing return on investment through repeatable tactics.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches practical strategies to increase product trials and sales in grocery stores. You will explore shopper behaviour fundamentals, store layouts, merchandising techniques, private label strategies, and display designs. Develop pilot programmes, train teams, handle budgets, and evaluate outcomes using KPIs, POS data, and test-control comparisons.
Elevify advantages
Develop skills
- Understand in-store shopper psychology to drive impulse buys effectively.
- Master retail merchandising for impactful layouts, end-caps, and cross-merchandising.
- Develop low-cost, high-return in-store promotion tactics like sampling and displays.
- Activate private labels using compelling claims, packaging, and shelf narratives.
- Measure promotions accurately with uplift tracking, conversion rates, and test-control analysis.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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