Marketing Products Course
This course equips small business owners with practical skills to launch and scale a loyalty product through targeted marketing strategies, including segmentation, value propositions, channel campaigns, A/B testing, and a structured 4-week launch plan with risk management.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Marketing Products Course provides a quick, practical approach to launch and expand a small-business loyalty product. Discover how to assess and prioritise segments, develop straightforward value propositions, create campaigns tailored to specific channels on limited budgets, conduct basic A/B tests, and organise a targeted 4-week launch featuring metrics, risk management strategies, and follow-up actions that convert initial success into consistent outcomes.
Elevify advantages
Develop skills
- Segment selection mastery: assess markets swiftly and select lucrative niches.
- Value proposition design: convert product features into straightforward, high-impact benefits.
- Channel strategy skills: opt for economical channels and develop campaigns that can be tested.
- Launch planning expertise: execute a 4-week pilot with efficient monitoring and KPIs.
- Risk mitigation know-how: identify marketing risks promptly and implement effective solutions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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