Predictive Analytics for Marketing Course
Transform data into revenue through Predictive Analytics for Marketing Course. Gain skills to build and assess models, target high-value segments, optimise campaigns and budgets, and measure lift, ROI, and incremental impact across marketing channels. This course equips you with practical techniques using real datasets for better decision-making and performance tracking in marketing efforts.
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Predictive Analytics for Marketing Course provides practical skills to convert data into high-performing campaigns quickly. Master defining business objectives, preparing customer data, building predictive models, evaluating them, and using scores for improved targeting, testing, and budgeting. Utilise real datasets, monitor results, and develop repeatable workflows focused on ROI.
Elevify advantages
Develop skills
- Campaign objective design: turn marketing goals into sharp predictive targets.
- Customer data prep: clean, enrich, and engineer RFM and behavioural features fast.
- Predictive model selection: pick, tune, and evaluate models for marketing uplift.
- Targeting and budget optimization: segment, prioritise, and allocate spend by score.
- Experimentation and monitoring: run A/B tests and track drift, ROI, and lift.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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