Food Pricing Course
Gain expertise in pricing chilled ready meals. Master cost analysis, competitor benchmarking, shelf pricing strategies, and promotional planning to establish profitable prices that align with brand goals and appeal to retailers and customers alike. This course equips you with practical tools for data-backed pricing decisions in competitive grocery markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Discover how to classify chilled ready meals, group customers, and analyse competitors in Indian grocery markets. Master cost estimation, unit economics development, and shelf pricing for strong positioning and solid profits. Practice promotional launches, pricing simulations, and creating sharp, data-focused pricing reports.
Elevify advantages
Develop skills
- Food pricing basics: quickly build shelf prices using costs, margins, and taxes.
- Competitor price analysis: benchmark SKUs, tiers, and grocery pricing data.
- Ready-meal cost estimation: calculate ingredients, packaging, and logistics expenses.
- Pricing tactics for marketing: define margin goals, tiers, and key price points.
- Promotion strategies: plan supermarket offers without hurting base prices.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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