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Brand Archetypes Course

Brand Archetypes Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course equips you to define a strong, consistent identity for eco-friendly and household brands using archetypes. You will learn to pick and justify the best archetype, analyse competitors, and develop precise voice, messaging, and visual guidelines. Create aligned launch captions, homepages, taglines, and a rollout plan with testing to ensure all touchpoints stay on-brand and impactful.

Elevify advantages

Develop skills

  • Select and justify brand archetypes suited to your market needs.
  • Define unique positioning for eco cleaning brands with compelling challenge statements.
  • Develop clear tone guidelines and brand-aligned messaging from archetypes.
  • Align visuals like colours, imagery, and packaging to archetypes for better conversions.
  • Produce on-brand captions, taglines, and key copy for creative campaigns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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