Brand Archetypes Course
Gain expertise in brand archetypes to refine positioning for eco and household brands. Identify messaging weaknesses, study competitors, establish voice and visual strategies, and convert insights into effective marketing assets like taglines, social posts, hero copy, and packaging that drive conversions and build lasting brand equity.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you to define a strong, consistent identity for eco-friendly and household brands using archetypes. You will learn to pick and justify the best archetype, analyse competitors, and develop precise voice, messaging, and visual guidelines. Create aligned launch captions, homepages, taglines, and a rollout plan with testing to ensure all touchpoints stay on-brand and impactful.
Elevify advantages
Develop skills
- Select and justify brand archetypes suited to your market needs.
- Define unique positioning for eco cleaning brands with compelling challenge statements.
- Develop clear tone guidelines and brand-aligned messaging from archetypes.
- Align visuals like colours, imagery, and packaging to archetypes for better conversions.
- Produce on-brand captions, taglines, and key copy for creative campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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