Brand Positioning Course
Elevate your marketing prowess with this comprehensive Brand Positioning Mastery Course. Delve into competitor analysis, establish the perfect frame of reference, formulate razor-sharp positioning statements, develop convincing Reasons to Believe (RTBs), and construct detailed customer personas. These skills will steer your product development, messaging strategies, and business expansion effectively, ensuring lasting brand success in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in defining a clear single-minded benefit, selecting ideal emotional or functional angles, and supporting them with compelling reasons to believe. Develop precise target personas, create focused positioning statements, choose optimal frames of reference, and employ simple research techniques to study competitors and formulate an actionable, cohesive brand strategy for instant application.
Elevify advantages
Develop skills
- Competitor insight mapping: transform rapid online research into strategic positioning actions.
- Positioning statement writing: develop concise 3–5 line brand narratives for internal use.
- Customer persona design: create and verify efficient, jobs-to-be-done based target profiles.
- Single-minded benefit crafting: pinpoint one impactful emotional or functional brand promise.
- RTB development: transform product features into succinct, convincing proof points for communication.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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