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Brand Positioning Course

Brand Positioning Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain expertise in defining a clear single-minded benefit, selecting ideal emotional or functional angles, and supporting them with compelling reasons to believe. Develop precise target personas, create focused positioning statements, choose optimal frames of reference, and employ simple research techniques to study competitors and formulate an actionable, cohesive brand strategy for instant application.

Elevify advantages

Develop skills

  • Competitor insight mapping: transform rapid online research into strategic positioning actions.
  • Positioning statement writing: develop concise 3–5 line brand narratives for internal use.
  • Customer persona design: create and verify efficient, jobs-to-be-done based target profiles.
  • Single-minded benefit crafting: pinpoint one impactful emotional or functional brand promise.
  • RTB development: transform product features into succinct, convincing proof points for communication.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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