Marketing Plan Course
Develop a comprehensive marketing plan that boosts business growth effectively. Gain skills in customer grouping, brand positioning, setting key performance indicators, selecting channels, managing budgets, and refining strategies to run successful data-led campaigns and show true returns on marketing efforts.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This practical course helps you create a full data-backed marketing plan for an eco-friendly home cleaning brand. You will set clear goals and KPIs, analyse markets and rivals, divide customers into groups, develop strong positioning, and build a solid value proposition. Next, you will outline channels, budgets, schedules, and improvements to make your plan ready for action and measurement.
Elevify advantages
Develop skills
- Customer segmentation: create buyer profiles and targeted eco-aware groups.
- Positioning strategy: develop unique selling points, key benefits, and value progression quickly.
- KPI planning: establish SMART objectives, track customer acquisition cost, lifetime value, and conversion aims.
- Channel mix design: strategise effective paid, organic, email, and retail approaches.
- Budget and testing: distribute funds, conduct A/B tests, and enhance campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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