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Marketing Plan Course

Marketing Plan Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This practical course helps you create a full data-backed marketing plan for an eco-friendly home cleaning brand. You will set clear goals and KPIs, analyse markets and rivals, divide customers into groups, develop strong positioning, and build a solid value proposition. Next, you will outline channels, budgets, schedules, and improvements to make your plan ready for action and measurement.

Elevify advantages

Develop skills

  • Customer segmentation: create buyer profiles and targeted eco-aware groups.
  • Positioning strategy: develop unique selling points, key benefits, and value progression quickly.
  • KPI planning: establish SMART objectives, track customer acquisition cost, lifetime value, and conversion aims.
  • Channel mix design: strategise effective paid, organic, email, and retail approaches.
  • Budget and testing: distribute funds, conduct A/B tests, and enhance campaigns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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