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Marketing Plan Course

Marketing Plan Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This practical course helps you create a full data-backed marketing plan for an eco-friendly home cleaning brand. You will set clear goals and KPIs, analyse markets and rivals, divide customers into groups, develop strong positioning, and build a solid value proposition. Next, you will outline channels, budgets, schedules, and improvements to make your plan ready for action and measurement.

Elevify advantages

Develop skills

  • Customer segmentation: create buyer profiles and targeted eco-aware groups.
  • Positioning strategy: develop unique selling points, key benefits, and value progression quickly.
  • KPI planning: establish SMART objectives, track customer acquisition cost, lifetime value, and conversion aims.
  • Channel mix design: strategise effective paid, organic, email, and retail approaches.
  • Budget and testing: distribute funds, conduct A/B tests, and enhance campaigns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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