Integrated Marketing Communication Plan Course
Master integrated marketing communication for wellness apps. Define precise target audiences, build clear personas, map customer journeys from awareness to retention, set SMART objectives, craft strong positioning and messaging, select high-impact channels, plan a 6-month campaign calendar, allocate budgets effectively, track key performance indicators, and optimise performance using practical templates to drive acquisition, conversion, and retention in a data-driven manner.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to define precise target segments for wellness apps, build clear personas, map customer journeys from awareness to retention, set SMART objectives, craft strong positioning and messaging, choose and integrate high-impact channels, plan a 6-month calendar, allocate budget, track KPIs, and optimise performance with practical, ready-to-use templates.
Elevify advantages
Develop skills
- Audience segmentation: define data-driven personas and journeys for wellness apps.
- Channel strategy: design paid, owned, and social mixes that convert fast.
- IMC planning: build a 6-month cross-channel calendar with clear KPIs.
- Budget and analytics: allocate spend, track KPIs, and optimize performance.
- Positioning and messaging: craft value propositions and test winning messages.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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