Strategic Marketing Planning Course
This course equips you with practical skills to develop a strategic marketing plan for eco-friendly home cleaning products, focusing on customer segmentation, market analysis, positioning, campaign planning, and performance measurement to drive measurable growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Strategic Marketing Planning Course provides a practical, step-by-step approach to segmenting customers, creating accurate buyer personas, and analysing behaviour for those purchasing eco-friendly home cleaning products. You will learn to evaluate market potential, assess competitors, develop strong positioning and value propositions, plan a targeted six-month campaign, establish clear goals, define key performance indicators, and create an efficient, testing-based channel strategy that achieves measurable growth.
Elevify advantages
Develop skills
- Data-driven segmentation: develop buyer personas, customer journeys, and priorities based on lifetime value.
- Market sizing expertise: quickly estimate total addressable market, serviceable addressable market, and serviceable obtainable market using publicly available data.
- Positioning that drives conversions: create value propositions for eco-friendly products and messaging supported by evidence.
- Lean channel strategy: plan high-return tests for email, paid advertising, content, and influencer marketing.
- Performance tracking: establish SMART key performance indicators and dashboards to optimise every rupee spent.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
FAQ
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course