Marketing Planning Course
Master marketing planning for eco-friendly DTC brands. Learn audience segmentation, brand positioning, channel strategies, budgeting, and KPIs to create a 6-month roadmap. This drives sustainable growth, improves customer retention, and converts insights into successful campaigns.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This hands-on course provides a step-by-step plan to grow an eco-friendly home cleaning brand in the US market. You will learn to segment audiences, create buyer personas, map purchase journeys, and define positioning with effective messaging. Gain skills in competitor analysis, channel selection, six-month roadmap planning, budget allocation, analytics setup, and campaign optimization for profitable, sustainable growth.
Elevify advantages
Develop skills
- Customer insights and segmentation: map journeys, personas, LTV in days, not months.
- Brand positioning and messaging: craft clear eco value propositions without greenwashing.
- Market and competitor analysis: decode trends, claims, and rivals to spot fast wins.
- Channel and campaign strategy: design 6-month roadmaps, content plans, and tests.
- Budget and performance optimization: set KPIs, track GA4, and scale what converts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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