Commercial Planning Course
This course equips you with essential skills for commercial planning in the snacks industry. You will learn to analyse markets and competitors, develop effective pricing and positioning strategies, plan promotions across channels, forecast sales accurately, and track key performance indicators. Perfect for marketing professionals aiming to enhance channel strategies, boost brand strength, and drive revenue growth sustainably. With practical tools and public data, create credible plans that ensure long-term success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Acquire practical tools in the Commercial Planning Course to analyse distribution channels, segment consumers, and estimate the salty snacks market size using available public data. Master building effective positioning, pricing, SKU, and promotional strategies, optimising trade investments, creating promotion calendars, forecasting monthly sales, and establishing KPIs to deliver a robust commercial plan promoting sustainable business growth.
Elevify advantages
Develop skills
- Gain market and competitor insights by sizing markets and mapping key snack rivals quickly.
- Develop pricing and positioning strategies to set elastic prices and define winning brand roles efficiently.
- Master channel and promotion planning to create ROI-focused calendars for trade and e-commerce.
- Learn sales forecasting basics to build monthly volume and value plans with various scenarios.
- Design KPI tracking systems for snacks using simple dashboards to monitor sales, promotions, and brand equity.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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