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Commercial Planning Course

Commercial Planning Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Acquire practical tools in the Commercial Planning Course to analyse distribution channels, segment consumers, and estimate the salty snacks market size using available public data. Master building effective positioning, pricing, SKU, and promotional strategies, optimising trade investments, creating promotion calendars, forecasting monthly sales, and establishing KPIs to deliver a robust commercial plan promoting sustainable business growth.

Elevify advantages

Develop skills

  • Gain market and competitor insights by sizing markets and mapping key snack rivals quickly.
  • Develop pricing and positioning strategies to set elastic prices and define winning brand roles efficiently.
  • Master channel and promotion planning to create ROI-focused calendars for trade and e-commerce.
  • Learn sales forecasting basics to build monthly volume and value plans with various scenarios.
  • Design KPI tracking systems for snacks using simple dashboards to monitor sales, promotions, and brand equity.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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