Brand Naming Course
This course equips you with essential brand naming expertise for marketing success. Delve into diverse naming styles, conduct vital legal and market checks, and apply proven research techniques to craft standout, memorable brand names that perfectly align with your brand identity, connect deeply with target audiences, and excel in crowded competitive landscapes, ensuring long-term impact and recognition.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain hands-on skills in brand naming by converting briefs into powerful, unique names tailored to your audience and brand positioning. Master various naming styles, evaluation criteria, and structures, generate and organise ideas using effective tools, perform competitive analysis, linguistic checks, domain availability, and basic trademark searches, then assess, shortlist, and deliver compelling presentations with clear recommendations for assured brand choices.
Elevify advantages
Develop skills
- Mastery of naming styles: swiftly select descriptive, invented, or suggestive names.
- Efficient name vetting: rapidly check trademarks, domains, and cultural sensitivities.
- Strategic brand-aligned naming: transform positioning and audience data into precise name concepts.
- Productive name ideation: generate, organise, and evaluate over 15 robust brand name choices.
- Professional presentation skills: craft concise rationales and handover documents for stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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