New Product Marketing Course
Gain expertise in marketing new products for smart home lighting. Master market research, customer segmentation, product positioning, pricing strategies, and launch execution. Track key performance metrics to ensure growth and success in your product launches.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to research the smart home lighting market, identify target customers, and create specific use cases for a new desk lamp. You will learn to develop strong positioning, value propositions, and messaging, design a full marketing mix, plan a targeted 4-week launch, and measure key e-commerce metrics to test, refine, and scale your product successfully.
Elevify advantages
Develop skills
- Target segmentation: identify and prioritise high-value customer segments quickly.
- Product positioning: develop compelling value propositions and effective messaging swiftly.
- Launch execution: create a 4-week go-to-market plan that generates actual sales.
- Performance analytics: monitor e-commerce KPIs and optimise campaigns rapidly.
- Market research: analyse reviews, keywords, and competitors for practical insights.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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