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New Product Marketing Course

New Product Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches you to research the smart home lighting market, identify target customers, and create specific use cases for a new desk lamp. You will learn to develop strong positioning, value propositions, and messaging, design a full marketing mix, plan a targeted 4-week launch, and measure key e-commerce metrics to test, refine, and scale your product successfully.

Elevify advantages

Develop skills

  • Target segmentation: identify and prioritise high-value customer segments quickly.
  • Product positioning: develop compelling value propositions and effective messaging swiftly.
  • Launch execution: create a 4-week go-to-market plan that generates actual sales.
  • Performance analytics: monitor e-commerce KPIs and optimise campaigns rapidly.
  • Market research: analyse reviews, keywords, and competitors for practical insights.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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