Media Industry Marketing Course
Gain expertise in media industry marketing for streaming services by analysing US competitors, crafting precise positioning for 18-35 audiences, planning impactful launch campaigns across channels, and optimising performance using data-driven KPIs, rigorous testing, and reliable strategies to boost conversions and scale efficiently.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This focused course teaches you to research US streaming audiences, analyse competitors, and craft targeted value propositions for 18-35 viewers. Master channel selection, launch planning, creator briefing, and high-impact campaign building. Develop essential analytics, testing, and optimisation skills to cut costs, enhance conversions, and confidently scale your marketing efforts.
Elevify advantages
Develop skills
- Research streaming markets: analyse US platforms and 18-35 audiences swiftly.
- Develop positioning and messaging: create compelling value propositions and concise copy that drives conversions.
- Formulate media mix strategy: select optimal channels and tactics for quick, cost-effective launches.
- Set up and launch campaigns: design 4-week plans, budgets, and integrate influencers seamlessly.
- Analyse performance: monitor KPIs, conduct A/B tests, and optimise CPI and retention effectively.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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