Olfactory Marketing Course
Learn to leverage scents for increasing sales, customer stay duration, and brand memory. This Olfactory Marketing Course equips marketers to create unique fragrances, plan scent zones in stores, perform trials, and make aroma a key retail strength. It covers psychology of smells, scent planning, zoning, technology, training, testing, metrics, and safe rollout for effective programs.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Explore creating impactful scent setups aligned with UrbanNest’s brand to draw ideal customers and meet business aims. This practical course teaches scent psychology, idea creation, store zoning, diffusion methods, employee training, evaluation techniques, performance indicators, and secure deployment to plan, assess, and expand successful scent initiatives.
Elevify advantages
Develop skills
- Design scent strategies that convert brand identity into compelling store fragrances.
- Integrate scents with music, lighting, and displays for multisensory shopping experiences.
- Conduct scent trials and monitor KPIs like footfall and average purchase value.
- Select diffusion equipment, handle vendors, and establish store protocols.
- Ensure safe scent use through psychology insights, ethical practices, and allergy precautions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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