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Go-to-Market Marketing Course

Go-to-Market Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Go-to-Market Marketing Course offers a hands-on, step-by-step approach to planning and launching high-impact products. You will learn buyer research techniques, ICP and TAM definition, precise positioning strategies, team alignment on lead stages, and campaign building with defined roles, timelines, and SLAs. Conclude with dashboards, feedback mechanisms, and resources that boost pipeline and deliver tangible revenue growth.

Elevify advantages

Develop skills

  • GTM team alignment: Develop rapid pre-launch strategies and robust sales-marketing SLAs.
  • B2B buyer research: Identify roles, processes, KPIs, and competitive scenarios efficiently.
  • Funnel design: Establish MQL/SQL criteria, lead scoring, and seamless CRM transitions.
  • GTM messaging: Create compelling value propositions, evidence points, and validated positioning.
  • Launch execution: Plan campaigns, empower sales teams, and measure pipeline impact metrics.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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