Go-to-Market Marketing Course
Gain expertise in go-to-market marketing through a comprehensive playbook tailored for B2B product launches. Achieve seamless sales-marketing alignment, establish MQL/SQL definitions, create effective launch campaigns, and monitor key metrics to enhance pipeline growth, win rates, and overall revenue performance. This course equips you with practical tools to execute successful market entries and drive business results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Go-to-Market Marketing Course offers a hands-on, step-by-step approach to planning and launching high-impact products. You will learn buyer research techniques, ICP and TAM definition, precise positioning strategies, team alignment on lead stages, and campaign building with defined roles, timelines, and SLAs. Conclude with dashboards, feedback mechanisms, and resources that boost pipeline and deliver tangible revenue growth.
Elevify advantages
Develop skills
- GTM team alignment: Develop rapid pre-launch strategies and robust sales-marketing SLAs.
- B2B buyer research: Identify roles, processes, KPIs, and competitive scenarios efficiently.
- Funnel design: Establish MQL/SQL criteria, lead scoring, and seamless CRM transitions.
- GTM messaging: Create compelling value propositions, evidence points, and validated positioning.
- Launch execution: Plan campaigns, empower sales teams, and measure pipeline impact metrics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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