Food & Gastronomy Marketing Course
This course teaches you to master food and gastronomy marketing. You will define ideal customers, analyse competitors, create standout brand stories, plan impactful campaigns, and track KPIs to boost sales for artisanal, premium, and culinary brands. It equips you with practical strategies for sustainable growth in the food industry.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Discover how to choose winning artisanal products, analyse culinary categories, and understand consumer behaviour from initial discovery to repeat buys. Master researching competitors, building strong value propositions, creating unique food brands, planning campaigns and partnerships, selecting optimal channels, and measuring KPIs for lasting business growth.
Elevify advantages
Develop skills
- Gain insights into food buyers by mapping occasions, personas, and triggers for quick wins.
- Develop food brand positioning with premium, healthy, or indulgent value propositions.
- Master gastronomy storytelling through origin-driven narratives that increase desire.
- Formulate channel strategies by selecting high-ROI food marketing channels and content formats.
- Learn campaign analytics by setting KPIs, testing creatives, and optimising for repeat sales.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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