Pharmaceutical Marketing Course
Master pharmaceutical marketing with practical tools for compliant drug promotion, diabetes market strategy, payer access, and launch planning. Learn to align messaging, pricing, and channels with U.S. regulations while driving real commercial impact. This course equips you with essential knowledge on FDA rules, fair balance, off-label limits, RWE, HEOR, and KPIs for effective campaigns across digital, field, and hospital channels.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course provides a practical overview of U.S. prescription drug promotion, compliance, and launch execution, focusing on type 2 diabetes therapies. Gain expertise in FDA regulations, fair balance, off-label boundaries, payer access, pricing strategies, real-world evidence (RWE), health economics and outcomes research (HEOR), and key performance indicators (KPIs) across digital, field, and hospital channels to create effective, ethical, data-driven marketing campaigns that withstand scrutiny.
Elevify advantages
Develop skills
- Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
- Launch planning: build fast, compliant go-to-market plans for new drugs.
- Value messaging: craft label-aligned claims and high-impact value propositions.
- Market access strategy: shape pricing, payer talks, and formulary positioning.
- Omnichannel tactics: execute and measure HCP and patient campaigns within regs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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