Marketing and Relationship Management Course
This course teaches relationship marketing for B2B SaaS companies. Participants learn to segment client portfolios, set SMART goals for retention, create targeted campaigns using suitable channels, and measure success with KPIs such as churn rates, renewal percentages, and upsell ARR to foster customer loyalty and increase revenue over time.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to strengthen SaaS client relationships, lower churn, and expand account value. Master portfolio segmentation, lifecycle-based needs mapping, and custom communication plans. Set clear objectives, select optimal channels and tactics, and leverage KPIs, A/B testing, plus feedback mechanisms to enhance engagement and retention strategies ongoingly.
Elevify advantages
Develop skills
- SaaS client insights: map lifecycle stages, identify churn risks, and respond quickly.
- Portfolio segmentation: create 3-4 B2B SaaS client segments to boost retention.
- Relationship objectives: establish SMART goals linked to churn reduction, renewals, and upsell.
- Action playbooks: develop effective retention strategies, email campaigns, and webinar programs.
- Performance optimisation: monitor KPIs, conduct A/B tests, and improve campaigns continuously.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
FAQ
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course