Business Marketing and Management Course
Gain expertise in business marketing and management tailored for eco-friendly home cleaning brands. Master market analysis, brand positioning, budgeting, KPIs, and growth strategies to effectively lead marketing teams and achieve sustainable, measurable business outcomes.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with a structured approach to analyse the US eco-friendly home cleaning market, segment customers, develop robust positioning, and establish data-backed growth targets. You will learn to build efficient teams, monitor progress via key dashboards, handle risks, budget across marketing channels, and convert plans into practical roadmaps for reliable results.
Elevify advantages
Develop skills
- Market research for eco brands: identify competitors, trends, and US demand quickly.
- Develop high-impact growth strategy: select KPIs, set SMART goals, and prioritise key levers.
- Lean marketing analytics: create dashboards, run A/B tests, and respond to data swiftly.
- Performance budgeting: distribute funds across channels based on ROAS and risk assessment.
- Team and risk management: outline roles, create playbooks, and safeguard brand reputation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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