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Lead Generation Marketing Course

Lead Generation Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain a step-by-step system for B2B lead generation: select channels like LinkedIn and paid search, build high-converting funnels, optimise landing pages and emails, integrate analytics, segment audiences, and report results to create data-driven campaigns turning interest into qualified leads.

Elevify advantages

Develop skills

  • B2B market analysis: identify competitors and spot positioning opportunities.
  • US buyer personas: create detailed ICPs, firmographics, and pain points.
  • High-converting funnels: build trial and demo campaigns converting clicks to MQLs.
  • Data-driven optimization: monitor CPL, MQLs, CAC and scale top channels.
  • Lean martech stack: select tools, automate CRM, and manage compliant emails.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André Felipe
André FelipePrompt Engineering Student

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