B2B Content Marketing Course
Master B2B content marketing that drives real pipeline impact. Learn to define ICP segments, map buyer problems, build content themes for forecasting and sales efficiency, create briefs, a 4-week LinkedIn and email calendar, sales enablement assets, and track results with attribution, dashboards, tests, and ROI-focused reporting to convert more qualified leads.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This B2B Content Marketing Course teaches how to transform content into pipeline impact by defining ICP segments, mapping buyer problems, building themes for forecasting, sales efficiency, and conversion. Create briefs, 4-week LinkedIn and email calendars, sales assets, and track results using attribution, dashboards, tests, and simple ROI reporting.
Elevify advantages
Develop skills
- Pipeline-focused content strategy: plan short campaigns that convert B2B buyers.
- ICP and buyer pain mapping: pinpoint high-value segments and revenue-critical needs.
- High-impact asset creation: craft briefs, ROI guides, and playbooks that drive demos.
- Multi-channel distribution: run LinkedIn, email, and partner plays that fuel pipeline.
- Attribution and reporting: track MQLs, pipeline, and ROI with simple, clear dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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