Luxury Goods Marketing Course
This course equips you with essential strategies for marketing luxury handbags to affluent US buyers. Master brand positioning for exclusivity, premium pricing between $3,000-$8,000, heritage storytelling, channel selection, client experience design, and launch campaigns. Gain practical frameworks, checklists, and examples to build and sustain a high-end brand with confidence and impact.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain hands-on tools to develop and expand a premium handbag brand targeting wealthy US customers. Learn key aspects like luxury brand positioning, compelling heritage narratives, pricing strategies from $3,000 to $8,000, effective distribution channels, impactful launch initiatives, and superior client experience frameworks. Access tailored checklists, examples, and step-by-step guides designed for high-net-worth individuals to execute sophisticated luxury marketing plans successfully.
Elevify advantages
Develop skills
- Craft premium luxury brand positioning with heritage value propositions.
- Understand affluent US high-net-worth consumer profiles and buying motivations.
- Develop pricing and product strategies for exclusive high-margin luxury items.
- Design high-touch client experiences including VIP journeys and CRM systems.
- Execute prestige product launches with optimal channels and performance metrics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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