Commercial Marketing Course
Acquire expertise in commercial marketing through a comprehensive guide covering channel selection, A/B testing, funnel analysis, and managing a $50K media budget. Develop skills to segment audiences precisely, refine campaigns for peak performance, and achieve quantifiable ROI in both B2B and B2C environments, ensuring confident scaling of marketing efforts.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a hands-on, complete framework to plan and optimise a $50,000 monthly marketing budget, identify exact customer segments, and select optimal paid, organic, and owned channels. Master funnel modelling for B2B and B2C scenarios, compute CPA and ROI accurately, benchmark essential metrics, and conduct systematic tests to allocate resources effectively and scale outcomes using solid data insights.
Elevify advantages
Develop skills
- Data-driven testing: execute A/B tests and rapidly scale successful campaigns.
- Channel strategy: select, plan, and refine high-ROI SaaS marketing initiatives.
- Budget mastery: distribute a $50k media budget and adjust spending based on performance.
- Funnel analytics: build B2B/B2C funnel models and monitor CPA, LTV, and ROI precisely.
- Pro audience segmentation: create B2B/B2C buyer personas and target offers based on specific pains.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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