Automotive Marketing Course
Gain expertise in automotive marketing through effective digital advertising, stock-based campaigns, and precise tracking from ads to sales. Master budget distribution across channels and regions, performance optimisation via tests and dashboards, and conversion of dealership insights into increased leads, sales, and return on ad spend for sustained business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers hands-on guidance to boost leads and sales for car dealerships in major cities. You will learn to assess dealership objectives, target local buyers effectively, and create digital marketing plans with defined budgets and timelines. Develop campaigns based on stock availability, monitor performance from ads to sales, refine strategies through testing, and ensure proper reporting for compliance and tangible results.
Elevify advantages
Develop skills
- Develop high-return advertising funnels using search, social media, video, and retargeting.
- Distribute 30K dollar media budgets effectively across channels, locations, seasons, and postal areas.
- Identify and target dealership customers and stock to reach eager vehicle buyers promptly.
- Monitor ad performance to sales using tracking links, customer data, return metrics, and sale costs.
- Enhance campaigns through split testing, adaptive stock ads, and performance indicator panels.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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