Leads Course
Gain expertise in lead capture, scoring, routing, and reporting tailored for B2B SaaS marketing. The course equips professionals with reliable strategies, automation setups, and key metrics to transform initial inquiries into qualified sales pipelines and tangible revenue results. It focuses on practical tools to enhance lead handling and business growth in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a straightforward system to capture, score, route, and optimise leads effectively. You will learn clear definitions, qualification standards, and scoring methods, along with creating SLAs, routing protocols, and automation to avoid lead loss. Develop dashboards, use attribution techniques, and conduct tests to adjust budgets, reduce response times, and convert leads into steady revenue.
Elevify advantages
Develop skills
- Lead capture systems: Create effective forms, UTM parameters, and tracking setups quickly.
- Lead scoring models: Build, evaluate, and improve scoring rules suitable for B2B SaaS operations.
- Routing and SLAs: Establish intelligent handoffs, priority levels, and response time commitments.
- CRM and martech integration: Link advertising, automation tools, and analytics using APIs.
- Revenue reporting: Monitor progression from marketing qualified leads to customers, attribution, and channel-wise ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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